The Queen for a Day initiative is a Reach For A Dream project that is designed to lift the spirits and build the confidence and self-esteem of little girls fighting life-threatening illnesses.
We show them that they are special and beautiful no matter what illness they suffer from or how the illness or medication affects their appearance. It allows them to escape the hospital environment and socialise with other brave girls.
The girls arrive in style in fancy cars and limos. The event consists of pampering which includes a make-up session, a manicure and pedicure, a walk down a red carpet like real queens and a crowning ceremony, which is conducted by a real-life beauty queen who crowns them with a sash and tiara. The ceremony is followed by a tea party to celebrate the girls and commemorate the day. They also get a pink Queen for a Day shirt and a goodie bag so that they can remember their special day. A professional photographer joins the girls to capture the magic.